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0318 · To help a webpage rank for a specific keyword, focus on "optimizing" for the keyword instead of "stuffing" in the keyword Use the target term in all the right places And, as Google's quality guidelines explain, "Focus on creating useful, informationrich content that uses keywords appropriately and in context"0906 · Google officially defines keyword stuffing as the practice of loading webpages with numerous keywords in an attempt to manipulate a website's ranking on search engine results pages (SERPs) Google points out that such terms, which they also refer to as "irrelevant keywords," often appear in groups, lists, or out of context · The easiest way to avoid keyword stuffing is to create rich content that will be useful to the end user, that reads naturally Although keywords should definitely be featured in your content, they should not be included out of context to the reader Opinions around keyword density vary, but as a rule, t